Chanel unveiled a new ad campaign for Coco Crush My Way - My Allure.
Her main character was actress Keira Knightley - a longtime friend and ambassador of the French house, who previously represented Coco Mademoiselle perfume and Rouge Coco lipstick collection.
Short clips, in which the Briton starred, are a series of famous statements by Gabriel Chanel, the meaning of which Cyrus plays with and changes to the opposite. So, to one of Koko Chanel's 'Always remove, never add' statements, Keira Knightley replies, putting on her large Coco Crush rings: 'I always add and never remove'.
