Rihanna and LVMH launch Fenty brand

After several months, Rihanna finally began her fashion career. She and LVMH launched the Fenty brand.

'Creating such a line with LVMH is an incredibly special moment. Mr. Arnaud gave me a unique opportunity to develop a brand in the luxury sector without any creative limitations,' said Rihanna in a statement referring to LVMH Chairman and CEO Bernard Arnaud.

The line of cosmetics Rihanna Fenty Beauty, launched in partnership with the LVMH Kendo cosmetic business incubator, earned 500 million euros in its first year of operation, which underlines the influence of the Barbados singer.

Fenty is the first fashion brand created by LVMH from scratch since the founding of Christian Lacroix in 1987. The label will release clothing and accessories, including shoes, sunglasses, and jewelry.

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