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Ever wondered how @sarahjessicaparker’s signature blends come to life? We sat down with the @invivoxsjp team to watch the process firsthand. From flavor notes to final touches, here’s your exclusive behind-the-scenes look. #InvivoxSJPPartner

SheCrossedStreets AvenuesRubicons, so it seemed. She Broke heartsHeelsHabits.She LovedLostWonTrippedLeapedFell short and into puddlesAgedGot wiser.She has madeThe hardestWorst and best decisionsTraveled near and farFor the newThe vintageFriends and love.Changed homes, time zones, boyfriends, her mind, her shoes, her hair, but never her love and devotion to New York City.She had DatesDrinksBoyfriendsA husband and truly great loves and romances.She hailed cabsShe ran in heelsAnd danced with Stanford.She told the truth and she lied.She typedWonderedWrotePublishedGrievedForgaveGot stood upStood strongStood out.She Devoted herself to hats, books, shoes, friends and the promise of a new day in her beloved city and the people she treasured most.She has worn shame, pride, honor, optimism and literally countless dresses, skirts, tutus.Held onto hands, hopes and the very best of people.Miranda, Samantha and Charlotte, there will never be better friends and what great fortune for Carrie to come to know and love Seema and LTW, most divine new connections. Carrie Bradshaw has dominated my professional heartbeat for 27 years. I think I have loved her most of all. I know others have loved her just as I have. Been frustrated, condemned and rooted for her.The symphony of all those emotions has been the greatest soundtrack and most consequential companion. Therefore the most sentimental and profound gratitude and lifetime of debt. To you all.MPK and I together recognized, as we have in the past, this chapter complete. AJLT was all joy, adventure, the greatest kind of hard work alongside the most extraordinary talent of 380 that includes all the brilliant actors who joined us. I am better for every single day I spent with you. It will be forever before I forget. The whole thing. Thank you all.I love you so.I hope you love these final two episodes as much as we all do.Rabbit rabbit.Xxx, SJ

I’ve been holding this one close for a long time. I AM YOU by @victoriawriter is a novel I fell in love with from the moment I read the manuscript.  Redel pulled me into the rich period of Golden Age Amsterdam as she described the city streets, the clothing, and most importantly, the artists who made the city what it was. Against this vivid and brilliantly detailed backdrop, Redel spins the story of a female painter and the young woman who becomes her assistant—their obsession for their art and with each other, ultimately showing how we tell and retell our histories.Because this book is so special to me, I wanted to do something equally special for you: if you pre-order I AM YOU and submit your receipt at the link in @sjplit’s bio, you’ll be entered to win a custom artist’s toolkit and a gift card to UrbanStems, so you can have your own creative afternoon.I AM YOU comes out on September 30th, and I can’t wait for you to read it.With love,SJP 💛

Is three a crowd? We’re about to find out.A brand new episode of @justlikthatmax airs tonight on @hbomax.X, SJ

Summer is in full swing, and there’s no better time to pick up a paperback from SJP Lit! We’re giving away copies of WOMEN AND CHILDREN FIRST by Alina Grabowski and THEY DREAM IN GOLD by Mai Sennaar to a lucky reader — these are two magnificent debut novels about women and the interconnected communities that shape them.To enter, follow @sjplit and share this post with a reader friend.Happy reading! X, SJNo purchase or payment necessary. Sweepstakes begins at 11:00am ET on 7/11/25 and ends at 9:59:59am ET on 7/18/25. (“Sweepstakes Period”). Winner will be notified via DM on or after 7/18/25. One entry per user. Must be over 18 and a US resident. See Official Rules at the link in @zandoprojects bio. Good luck!

PRIDE.Xxx, SJ

Dear readers, I’m thrilled to introduce you to ROOM 706 by @ellie_levenson, a new novel with a setup that had me on the edge of my seat! Trapped in a London hotel room with her lover, a woman is forced to confront her choices and reconsider her marriage.Kate loves her life. Of course she does. Her children. Her husband. Even when that means running underappreciated errands, keeping everyone fed and clothed, doing the laundry. What’s keeping her sane? The hours she sneaks away to spend with a man who is not her husband.Her secret is safe until she and her lover are suddenly forced into lockdown in their London hotel room. She’s trapped with her choices, thinking about her family at home, and what she’ll tell them if she survives.Something I admire most about this novel is the way it probes moral gray areas. It’s provocative, but never tawdry, and takes an unflinching look at how the many hats women are expected to wear—as mothers, as wives, as professionals, as individuals—converge and sometimes conflict. And it does so in the context of one single room in which the stakes couldn’t be higher. It begs the question: What happens when the life you’ve built no longer fits the woman you’ve become?Room 706 is coming January 20, 2026, and I hope you’ll consider pre-ordering it at the link in my Stories!

The assembly instructions “Easy as 1-2-3So they say. X, SJ

This will all make sense tonight.@justlikethatmax Season 3, Episode 4 airs at 9pm EST on @streamonmax.X, SJ

Would Carrie have rocked the Labubu?! 👀👜 Daddy gang, I am so excited for you to tune into this week’s episode with @sarahjessicaparker . SJP is giving us the inside scoop on SATC, how Carrie changed her life, dealing with insecurities, and her relationship with fame…see you tomorrow ❤️

SJP Mysa Collection is available online now —“Mysa”—a Swedish word evoking coziness, comfort, and contentment—this collection blends craft with warmth, color and painterly elegance. From soft botanicals that echo Nordic wildflowers to delicate patterns, every print is an invitation to slow down and savor the beauty in simplicity. Curated by Sarah Jessica Parker in collaboration with Wallshoppe Co-Creative Director Eric Hughes, Mysa is where style meets serenity.

Yep. What’s going on? How do these socks keep de coupling? Good morning. X, SJ